With the world undergoing digitization, the retail sector is now experiencing a paradigm shift as clientele are moving endlessly between online and offline shopping channels. The need of the hour for the physical retail stores is to not only to provide in-store personalization but address the digital-savvy client’s requirements and look at the bigger picture.
On the retail horizon, there is a never-before-experienced data explosion, connected devices, and customer-centric digital platforms. The emphasis is on elevating the omnichannel experience by analyzing and understanding product and customer data through marketing strategies and back-end systems.
Amid these changes, old challenges remain a lack of business models, siloed applications, and the inability to deploy new-age technologies. Hence there is a need to put together an end-to-end, well-connected omnichannel shopping experience that addresses the current challenges and implements new technologies.